It is paramount to understand that purchasing a membership and remaining a member are emotional decisions.Because these decisions come from the heart, it’s important to know why your club matters. Based on the book “Start with Why” by Simon Sinek, TCS facilitates the work that helps to reveal the why behind what makes a club unique in its market. As Sinek says, “People don’t buy what you do, they buy why you do it.” Yet all too often, a club simply sells features that are directly comparable to their competition. With a definitive “why” in hand, TCS will recommend the best messaging and mediums to communicate your story to members, guests, and prospects.
Your club’s story is distinctive and special, but why should anyone care?
Property Assessment Report and Recommendations